Yulu Business Strategy

In the world of Swiggy & Zepto be Yulu

Here's how Yulu became the unexpected champion and achieved EBITDA profitability:

Rise of platforms like Swiggy, Zepto, and Blinkit has created a 𝗺𝗮𝘀𝘀𝗶𝘃𝗲 𝗱𝗲𝗺𝗮𝗻𝗱 for affordable last-mile delivery solutions. These days I see a bunch of food delivery partners delivering on Yulu in Bangalore.

Yulu's electric vehicles offer flexible and cost-effective(KM-based pricing, free battery swaps). Many 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝗰𝗮𝗻𝗻𝗼𝘁 𝗯𝘂𝘆/𝗿𝗲𝗻𝘁 a Scooter or Bike. That’s where Yulu comes in handy.

Yulu has 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝗲𝗱 with major players like Zomato, Zepto etc. to help make 𝗴𝗿𝗲𝗲𝗻 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗲𝘀, strengthening its position in this growing market.

On top of this, Yulu's success is also a result of its own smart strategies:

- Yulu's 𝘣𝘢𝘵𝘵𝘦𝘳𝘺-𝘴𝘸𝘢𝘱𝘱𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 along with designing simple yet innovative app has a great role to play.

- Yulu has focused on 𝘬𝘦𝘺 𝘶𝘳𝘣𝘢𝘯 𝘮𝘢𝘳𝘬𝘦𝘵𝘴 including Bengaluru, Delhi NCR, Hyderabad etc. with high demand for last-mile connectivity. Gradually it is expanding into other growing markets like Noida, Vadodara etc.

- Yulu has improved its operations, focusing on 𝘶𝘯𝘪𝘵 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤𝘴 (break even in approx. 2 years), better vehicle utilisation and customer satisfaction.

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